Are Your Backlinks Google Friendly?

Backlink Building

How To Make Google Search Bot Happy

We build Google friendly Backlinks that are as powerful as they can be to aid your Google search rankings.

For a backlink to work for you it needs the following characteristics:

  1. Present on Google Indexed Website
  2. Topic & Theme Related (category specific links)
  3. On a unique link, class C IP address to your other backlinks
  4. Contextual link placement
  5. On a Non Orphan page
  6. Variety of ‘natural’ link text
  7. Natural Google Trust Score spread
  8. Natural Brand/URL backlinks ratio
  9. Deep Linking strategy
  10. Long-tail Back Linking
  11. Image Links
  12. No Link Networks / Bad Neighbourhoods
  13. Natural ‘No Follow’ ratio
  14. One Way (they link to you, you don’t link back)

To summarise, your link needs to be on a page that Google has included in its index already (ergo not in link network or bad neighbourhood), from within relevant text content (contextual), on a category specific page. It needs to be on a different server to other links pointing to your site (different Class C IP), and on a page that has backlinks itself (non orphan page).

Your links should collectively have a ‘natural’ spread of mixed anchor texts including: Brand name, URL, broad keyword match, image links, nofollow links, keyword / brand combo’s and a very few exact match anchors when you have enough variety to permit them. You should also spread your links across a variety of pages (although your home page should have the most to retain a natural balance).